AI For Business | Get REALLY Smart Answers on Instagram With Exie

Andrey Lipkovskiy
Aug 27, 2024

Why AI-based chatbots are now much smarter and more suitable for businesses than regular chatbots with a built logic.

Currently, businesses use a trigger-action system to capture keywords that a chatbot can respond to, essentially waiting for a specific person to mention a certain word. 

Chatbot logic example

But does a properly configured chatbot understand these keywords, and what context does it provide afterward?

Flow Builder in SeekFlow

The issue with keywords is that they have a very narrow context, and we have instances where things could have been misunderstood or misinterpreted.

The main value lies in communication between people and businesses

It’s not just about the words, it’s about the meaning carried by these words. AI-powered technology helps us handle the meaning, because clients may ask questions differently from what we anticipate.

Me trying to guess the spelling

With the AI-based application, we don’t have to guess the intent behind a client’s query or figure out the keywords they use. The application understands the meaning and generates personalized answers which are context-specific. An AI system has a better understanding and gives answers regardless of the circumstances.

This automation does not need query customization or variations in answer formulation. AI-based chatbots outperform traditional ones in serving businesses because they have more “human” communication with users or potential customers. 

Businesses do not need to design very intricate systems to create chatbots using keywords that, when mentioned by users, trigger certain responses.

When it comes to training AI chatbots, especially understanding the context of conversations, you don’t need to guess it — trained on a text, AI understands the specific context of your business. 

Do we really need to build bots?

Let’s take a look at the difference in setting up company’s FAQ. They are pretty the same and both provide main information about the business. 

But can you see the difference?

FAQ in Exie
FAQ in Chatfuel

Why AI?

  1. AI-powered assistant can understand almost every incoming inquire. 
  2. It works strictly within the context specified by the user about his business, no matter the grammar or language used by the user on the other end and will always give clear responses.
  3. Its replies will vary and your contacts won’t get the same answer every time they ask similar questions.
  4. The setup process makes it much more easier. Instead of building flows and trying to guess customers’ intent, you just copy and paste the information from your website.
  5. It’s limited to prevent any unrelated information from being delivered, such as giving recipes for banana milkshake to the customers of your online store.

About Exie

Exie helps automate routine part of sales communications using just text information about the business and allows to convert Instagram prospects into customers https://exie.app/

Our goal is to make communication between businesses and their clients on Instagram efficient and comfortable for everyone. Our team members have been working on automation since 2017, so for the last 7 years we’ve been strongly tied to the market along with its challenges, problems, and needs.

We love what we do and want to continuously improve our product. We’d appreciate your questions, suggestions, and feedback.

By the way, if you have a specific case for the Instagram DM automation, let us know — we’ll find the way to make it real.